SWOT Analysis

If you’re not using surveys and SWOT analysis in your business, it’s possible that you’re working in the dark.

​

The SWOT analysis (or SWOT matrix) is one of the most well-known tools in any sector of business.

​

This framework helps identify strengths, weaknesses, opportunities, and threats that are affecting or can affect your business or project. These elements are sorted into four quadrants based on if the force is external or internal as well as if the force is helping or hurting your business.